Lucky Malefu

A tech and productivity system enthusiast, creative writer and designer. Having experience and exposure in the marketing, branding and tech spaces.

Joined: August 21, 2024
Articles: 16

Marketing, MarTech, Technology

Beyond the Hype – How Generative AI is Rewiring Creative Strategy and Execution

The landscape of marketing and creative strategy is shifting under our feet and the traditional ways of campaign development, long briefing periods, iterative rounds of flat concepts, and the linear path from strategy to execution are being disrupted.

Lucky Malefu
May 11, 2026

Marketing, MarTech, Technology

OpenAI Officially Rolls Out Ads for Free and ‘Go’ Tier Users

OpenAI has officially begun testing ads within ChatGPT, marking a significant shift in the platform’s business model.

Lucky Malefu
February 11, 2026

MarTech, Trending

Marketing, Music and the AI Revolution: How Suno & Auraa. Africa are Redefining Audio Content

The creative landscape at the intersection of music, advertising, and branded content is undergoing one of its most significant shifts since the rise of digital media. AI Audio Generation tools such as Suno and Auraa. are not only transforming how songs and audio content…

Lucky Malefu
January 27, 2026