The Death of Social
You’re probably reading the headline thinking “oh sh*t, here we go again” but hear me out…
Category MarTech
Beyond the Hype – How Generative AI is Rewiring Creative Strategy and Execution
The landscape of marketing and creative strategy is shifting under our feet and the traditional ways of campaign development, long briefing periods, iterative rounds of flat concepts, and the linear path from strategy to execution are being disrupted.
OpenAI Officially Rolls Out Ads for Free and ‘Go’ Tier Users
OpenAI has officially begun testing ads within ChatGPT, marking a significant shift in the platform’s business model.
Marketing, Music and the AI Revolution: How Suno & Auraa. Africa are Redefining Audio Content
The creative landscape at the intersection of music, advertising, and branded content is undergoing one of its most significant shifts since the rise of digital media. AI Audio Generation tools such as Suno and Auraa. are not only transforming how songs and audio content…
